Ms. Nguyen Thi Xuan Yen

With over a decade in media agencies and 7+ years at Coca-Cola, Yen brings a wealth of expertise in developing effective communication strategies and driving digital media performance, specializing in integrating media and creative to build end-to-end brand experiments. She has been a front runner in fostering strong partnerships with digital publishers like Google, Meta, and Zalo/VNG in bringing many first ever experiences in the market and in driving efficiency across platforms.